A era in the past, customers had been at the mercy of advertisers who spoon-fed them advertising messages throughout a number of media channels: print, billboards, tv, radio.
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This includes a variety of commercials like promoting blogs, networks, interstitial ads, contextual knowledge, advertisements on the major search engines, categorized or dynamic advertisement etc. He has been analyzing and influencing the development of search engine advertising for over 20 years.
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